1. \u2018Live Who You Are\u2019 \u2014 Corcoran<\/h3>\n
Why it works:<\/strong> A simple, welcoming slogan like this makes perfect sense for Barbara Corcoran’s Manhattan brokerage, which she built from scratch. It speaks directly to those who want to embrace their Manhattan lifestyle, highlighting the desire for authenticity in one of the world\u2019s most vibrant cities.<\/p>\n Need some help building your own personal brand? Check out our guide on Real Estate Branding: How to Build Your Brand<\/a>.<\/p>\n<\/div>\n<\/div>\n Why it works:<\/strong> By inviting questions and requests, this slogan creates a sense of accessibility, positioning Douglas Elliman as a trusted real estate partner. Short and sweet, this tagline from an Elliman advertising campaign sums up the primary value add they offer: expert advice from decades of experience. It also does an excellent job of humanizing a historic luxury brand that might seem unapproachable to some.<\/p>\n Why it works:<\/strong> As one of the most successful luxury real estate agents in Beverly Hills, Aaron Kirman is one of the few agents who can make such a bold claim in his slogan. This tagline appeals to wealthy clients seeking unparalleled service and the latest trends in luxury real estate<\/a>. Of course, you don\u2019t have to sell nine-figure mansions to write a slogan expressing your brand’s mission, vision, and values like Aaron Kirman\u2019s.<\/p>\n Why it works:<\/strong> Instead of demonstrating his unique selling proposition (USP), Justin Landis expresses his mission as a real estate agent. In other words, he gets up every morning to help people in his community find their dream home. This slogan emphasizes the agency\u2019s mission-driven approach by telling the audience why he does what he does\u2014a far more powerful statement.<\/p>\n Why it works:<\/strong> Playing with alliteration generally either works or doesn\u2019t, and in the case of Coldwell Banker Warburg\u2019s slogan, we think this impactful message works perfectly. It communicates the company’s core values and demonstrates to clients how their agents work. Another reason these words work so well together is they all have the same number of syllables. This creates a rhythm when spoken out loud, which makes the slogan easy to remember.<\/p>\n Why it works:<\/strong> By highlighting their decades-long presence in the real estate industry, Nourmand and Associates position themselves as experts with a proven track record. This slogan sets them apart from the newer brokerages they compete with. If your brokerage has been selling real estate longer than many new agents have been alive, boasting your history in your slogan is a no-brainer. <\/p>\n Why it works: <\/strong>For a brokerage founded in 1971 and one of the most widely recognized brands globally, a slogan like \u201cThe Gold Standard\u201d is iconic. First, it reinforces Century 21\u2019s reputation. Second, it reminds their audience of their gold brand color. The slogan\u2019s simplicity also makes it memorable, leaving a lasting impression on clients and potential customers alike.<\/p>\n Why it works:<\/strong> Dolly Lenz\u2019s slogan focuses on her team\u2019s passion for closing deals and providing client satisfaction and success. Sure, many million-dollar brokers share this commitment, but Dolly Lenz has been doing it longer and better than all. With a career spanning decades of experience, Dolly Lenz has consistently surpassed expectations and set new standards for excellence\u2014which is why her company\u2019s slogan works. <\/p>\n Why it works:<\/strong> In just three words, Fazendin Realtors boils down to the unique value they offer buyers and sellers. Finding your USP and integrating it into your slogan could be challenging, but getting it right will make your slogan more persuasive and help you connect with potential clients on a more personal level. This slogan communicates the brokerage\u2019s values effectively.<\/p>\n Why it works: <\/strong>Let\u2019s face it. Local knowledge is essential for success in any country region, but it’s crucial in places like New York\u2019s Hamptons. With 65-plus years of combined experience, Town and Country Real Estate Hamptons\u2019 slogan emphasizes its heritage and authority in the industry.<\/p>\n Why it works: <\/strong>When your clients are multi-billion-dollar homebuilders like Toll Brothers, your real estate slogan needs to spell out the benefits you\u2019re providing them. In this case, Ben Cabellero emphasizes what every corporate bigwig wants: simplicity and convenience. Massive companies are almost always bogged down by complexity, so coming right out and offering them an incredibly valuable service is an offer too good to resist.<\/p>\n Why it works: <\/strong>As one of the planet\u2019s premier luxury brands, Sotheby\u2019s International Realty wisely acknowledged the evolving nature of luxury real estate through its slogan. After all, with home automation and a truly global market, luxury real estate is changing dramatically. Smart companies keep up and adapt, while those unwilling to change perish.<\/p>\n Why it works: <\/strong>To help his brokerage stand out, Raj focused on branding that is friendly and accessible but still ticks all the boxes for well-heeled homeowners and buyers. This real estate slogan conveys their customer-centric approach and dedication to building meaningful client relationships. It invites the audience to reflect on their passion, fostering connection.<\/p>\n Why it works:<\/strong> As one of the top real estate companies in the world, Keller Williams\u2019 slogan communicates to their target audience of business-minded real estate entrepreneurs. It conveys a sense of opportunity, inviting people to grow their businesses and achieve success within KW\u2019s supportive environment.<\/p>\n Why it works:<\/strong> Leave it to New York City real estate wunderkind Ryan Serhant to develop the catchiest of real estate catchphrases. This slogan conveys confidence and a result-driven approach in real estate. Over the last decade, Ryan Serhant has built one of the most recognized real estate brands. If you want to learn more about how to build a brand like Ryan\u2019s, check out our review of his Sell It Like Serhant real estate branding course<\/a>.<\/p>\n And that\u2019s not all! Here are more real estate slogans from top industry players:<\/p>\n![](\"https:\/\/theclose.com\/wp-content\/uploads\/2024\/02\/dyk.png\")
<\/span>\n<\/div>\n2. \u2018Ask Elliman\u2019 \u2014 Douglas Elliman<\/h3>\n
3. \u2018The Evolution of Luxury Starts Here\u2019 \u2014 Aaron Kirman<\/h3>\n
4. \u2018Everyone Deserves a Dream Home\u2019 \u2014 Justin Landis Group<\/h3>\n
5. \u2018Integrity, Intelligence, Innovation\u2019 \u2014 Coldwell Banker Warburg<\/h3>\n
6. \u2018Longevity Is No Accident\u2019 \u2014 Nourmand & Associates<\/h3>\n
7. \u2018The Gold Standard\u2019 \u2014 Century 21<\/h3>\n
8. \u2018Client Focused. Results Driven.\u2019 \u2014 Dolly Lenz Real Estate<\/h3>\n
9. \u2018Service. Knowledge. Results.\u2019 \u2014 Fazendin Realtors<\/h3>\n
10. \u2018The Power of Deep Roots\u2019 \u2014 Town and Country Real Estate Hamptons<\/h3>\n
11. \u2018Realtor Marketing for Homebuilders Made Easy\u2019 \u2014 Ben Cabellero<\/h3>\n
12. \u2018Luxury Real Estate: Redefined\u2019 \u2014 Sotheby\u2019s International Realty<\/h3>\n
13. \u2018Our Passion Is People. What\u2019s Yours?\u2019 \u2014 The Boutique Real Estate Group<\/h3>\n
14. \u2018Where Entrepreneurs Thrive\u2019 \u2014 Keller Williams Realty<\/h3>\n
15. \u2018Sell It Like Serhant\u2019 \u2014 Ryan Serhant<\/h3>\n