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kvCORE is an all-in-one website builder, CRM, lead generation, and marketing platform for real estate professionals. It’s an incredible resource for individual agents, teams, and companies wanting a robust tool to help generate leads, automate marketing, and maximize productivity. Let’s dive into my kvCORE review and explore its features, pros and cons, current kvCORE user reviews, and alternative options.

kvcore logo

  • Excellent lead generation tools
  • Fully customizable IDX websites
  • Various listing marketing tools
  • Smart CRM tool driven by AI

  • Ambiguous pricing information
  • Sold comps cannot be sent to buyers
  • No free trial
  • No free version

My Verdict on kvCORE & Why You Should Trust It 

As an experienced real estate writer and marketer, I’ve researched, used, and evaluated many of the best real estate CRMs. My personal review and my team’s evaluation of kvCORE come from firsthand experience, functionality, core features, comparisons to similar products on the market, and customer reviews.

The kvCORE platform stands out from other real estate marketing tools with its range of packages and product options. Its packages are designed with core features customized specifically for real estate professionals in various roles: individual agents, real estate teams, brokerages, and large companies. Plus, the add-on products add extensive functionality for specific needs like presentations, listing marketing, and agent management.

KvCORE CRM dashboard on desktop and mobile
kvCORE CRM dashboard (Source: kvCORE)

On the flip side, a few users note that kvCORE is so detailed that it can be confusing to learn and use. Ultimately, I believe kvCORE is an incredibly powerful product with the potential to grow a real estate business massively. However, it isn’t the most user-friendly product on the market, so you must plan for a learning curve before taking full advantage.

kvCORE Alternatives

kvCORE is an incredibly versatile real estate tool, but it isn’t the best fit for every real estate professional out there. Some agents and teams will want a more budget- or user-friendly option that allows them to grow with less investment of their time and money. A few of the top alternative CRMs and lead generation tools include the following:

Platform Why It’s a Great Alternative Learn More Ready to Purchase?
agentfire logo
  • Easy to use
  • Robust real estate website features
  • In-house professionals to outsource tasks
No review yet Visit Agent Fire
real geeks logo
  • Transparent, budget-friendly pricing
  • An all-in-one tool with a website and CRM
  • AI-powered lead nurturing and SEO tools
Real Geeks Review Visit Real Geeks
ixact contact logo
  • Strong relationship nurturing system
  • Easy-to-use team management tools
  • Email, text, and direct mail marketing included
IXACT Contact Review Visit IXACT Contact

Platform Why It’s a Great Alternative Learn More Ready to Purchase?
agentfire logo
  • Easy to use
  • Robust real estate website features
  • In-house professionals to outsource tasks
No review yet Visit Agent Fire
real geeks logo
  • Transparent, budget-friendly pricing
  • An all-in-one tool with a website and CRM
  • AI-powered lead nurturing and SEO tools
Real Geeks Review Visit Real Geeks
ixact contact logo
  • Strong relationship nurturing system
  • Easy-to-use team management tools
  • Email, text, and direct mail marketing included
IXACT Contact Review Visit IXACT Contact

What Current Users Think of kvCORE

Positive kvCORE reviews rave about the number of tools available to help grow your real estate business. Users also love that kvCORE helps agents increase the visibility of their property listings in front of the right market. Here are a couple of five-star reviews from G2:

kvCORE is beyond organized. Not only that, there are thousands of tools that are there to help you grow your business. I learn something new every day and am simply amazed by this platform.

It is super easy to transition to this new platform, and their back end support helps you to upload your first database. I use this CRM on the daily, and I recommend it to my entire team of 50+ realtors. The ability to organize your network, compose beautiful high quality emails, and stay on top of your touch system for your clients is top notch! I was easily able to use the system on the desktop, and the phone app is at the level of the best CRM’s that there are!

The biggest complaint from unsatisfied users involves the complexity of the product, noting that there can be a significant learning curve. A few other complaints state that the app is glitchy and is not user-friendly. Here are a few unhappy reviews from G2:

Powerful but may be too detailed for me. Just too much to handle and way too many adjustable and customizable details. Please create a Light version and ask users what they are actually using in this system.

I dislike that kvCORE autosends messages to customers. I think it the format is complicated or it just isn’t organized In a way that makes sense to me so it feels like an overwhelming system really.

Key Features of kvCORE

kvCORE includes some of the most innovative technology for real estate agents. It contains multiple lead generation methods, IDX websites, a built-in CRM, integrations with other free real estate CRM tools, and detailed insights into your overall performance. Let’s take a look at the top features of kvCORE:

Customizable IDX Websites

kvCORE offers the ability to create a fully customizable IDX website along with access to a personalized app. While building an IDX website from scratch can be complicated, kvCORE makes it easy to get it up and running without dealing with complex technology. Their IDX websites include search filters, area pages, and home valuation landing pages.

kvCORE IDX website example
Example of IDX website on kvCORE (Source: kvCORE)

Lead Generation

kvCORE’s lead generation tools are among its best features. Along with the IDX capability, the website includes beautiful landing page templates for hyperlocal content, home valuations, and property searches. It also integrates seamlessly with social media to share your lead generation tools organically or through paid advertising like Facebook or real estate Google ads.

kvCORE platform dashboard with lead engine options
Example of a lead engine on kvCORE (Source: kvCORE)

Smart CRM

The Smart CRM uses artificial intelligence to maximize the effectiveness of your marketing strategies and organize your day-to-day tasks. It monitors and evaluates your leads’ behavior to determine what each one needs to convert into a client. Plus, this real estate software automatically plans your tasks to increase your productivity to an all-time high.

kvCORE smart CRM dashboard
kvCORE’s Smart CRM (Source: kvCORE)

Business Analytics

The detailed data and analytics dashboard is another crucial element of the kvCORE CRM. The platform gathers data on your marketing return on investment (ROI), contact engagement, and user behavior. It also generates reports on agent productivity, which is why it is one of the best real estate brokerage software choices. Plus, all of the analytics are presented on an organized dashboard.

kvCORE analytics graph
Example of kvCORE CRM analytics (Source: kvCORE)

Listing Marketing Tools

kvCORE provides a wide range of listing marketing tools in the CORE Listing Machine & Design Center. The design center includes an extensive library of templates for print and digital marketing methods like flyers, just-sold postcards, social media posts, and single-property websites. kvCORE agents can also access a branded open house app that easily captures buyer leads and sends customized nurture campaigns.

 kvCORE listing marketing flyer template
kvCORE listing flyer templates (Source: Inside Real Estate)

Marketplace & Integrations

Even though kvCORE already has many valuable tools, it integrates with a variety of additional tools in its integration marketplace. For instance, the Smart Assistant integrates with ChatGPT to personalize marketing and nurturing communications and increase responsiveness and efficiency.

kvCORE third party integrations marketplace
kvCORE’s integration marketplace (Source: kvCORE)

kvCORE Pricing

kvCORE pricing is only available with a live demo since multiple options and add-on choices will affect the overall cost. However, a few online estimations range from $499–$1,800 per month. Although the packages and pricing aren’t public information, I know the kvCORE platform has packages designed specifically for the needs of agents, teams, brokerages, and enterprises.

Plus, kvCORE provides a variety of other products that are available as add-on options, which include the following:

  • CORE Home: An app that uniquely nurtures the relationship between homebuyers and agents and is designed for homeowners
  • CORE Present: A presentation builder to easily create customized and fully branded comparative market analyses (CMAs) and listing presentations
  • CORE Listing Machine: An automated marketing and design suite designed to market listings with both digital and print strategies
  • CORE BackOffice: A business management tool to manage multiple agents, transactions, and accounting
  • Brokermint: A robust broker management software to help onboard agents, automate tasks, and manage transactions
  • AmpStats: Real estate recruiting and retention software for growing brokerages and companies


Here at The Close, we are a team of real estate pros tapping into our experience to bring agents and brokers accurate information about services and products on the market. Part of our methodology is to be on the reader’s side, creating content to help agents and brokers move the needle in their businesses.

Our criteria for this kvCORE review included the following:

  • Pricing: Our pricing evaluation calculates monthly pricing, setup fees, subscriptions, money-back guarantees, and free trial availability.
  • General Features: We evaluated each software’s main features, like IDX website builder capabilities, lead generation tools, marketing tools, and reporting and analytics.
  • User Interface: We determined ease of use based on the navigation features of each software and user feedback.
  • Customer Feedback: We scoured online websites to find all available third-party reviews about kvCORE.
  • Customer Support: The support score is determined by the customer service hours, availability of live chats, help center, and the team’s overall responsiveness.


Bottom Line: Is kvCORE Worth Your Money? 

After my detailed analysis of kvCORE reviews and features, I believe this platform is a powerful tool that is likely to generate a high ROI for its users. Real estate professionals love its range of features for lead generation, nurturing, and managing transactions—it’s truly a one-stop shop for real estate lead generation and marketing. However, this platform can have a learning curve, so dedicate time to learning its functionality.

The post kvCORE Review: Pricing, Features, Pros & Cons (2024) appeared first on The Close.

BlackRock, Fidelity Investments, Franklin Templeton and State Street will work with the firm to "personalize" investment portfolios.